MITIL 02 - Daily sessions schedule
All conferences by stream and date
Keynote Speech
Wednesday June 12, 17:00
THE ROLE OF PUBLIC SERVICE BROADCASTING
Castillo
TV Management Workshop
Programming, Financial Resources and Content Distribution
Thursday June 13, 09:00
PROGRAMMING, FINANCIAL RESOURCES AND CONTENT DISTRIBUTION FOR LOCAL AND REGIONAL TV (2 full days)
Rivage I
Part A - dedicated to financial resources
- Opening
09.00-09.15
Opening of the workshop devoted to financial resources and programming in local and regional broadcasters
Rosa Gonzalez (FR) - UNESCO
Michel Grégoire (BE) - EGTA
Walter Lerouge (BE) - Audiovisual EUREKA (Brussels)
Pierre Smolik (CH) - OFCOM
- Local and Regional Advertising: the technological aspect
09.15-10.45
How can a signal be brought to people's homes? Digital platforms, interactive cable television, Internet, so many reasons to take a closer look at the revenues generated by local advertising. These media will make it possible for large-scale campaigns to trickle down to the local level and to target advertising through their inherent interactivity. An overview of the existing systems (satellite, digital terrestrial, cable, Internet...) their advantages and disadvantages from a local and regional perspective.
Cécil Ameil (LU) - SES Global, ASTRA
- Local and Regional Advertising: Audience measurement systems (Common session A+B)
10.45-12.30
- Which audience measurement systems are used to match the various techniques? What is the specificity of audience measurement when it comes down to measuring the impact of a local and/or regional campaign?
- How local stations can optimise advertising revenue?
An example of scheduling and commercial management of advertising in local Radio and TV stations, optimising revenue to manage and control the commercial planning of a single station, networks and commercial agencies of various dimension.
- Impact of audience measurement of the programming, the costs and type of programmes.
Rémi Boel (BE) - IP Belgium
Rastislav Durman (YU) - Media Art Service International
Andrea Micucci (IT) - Etere
- Local and Regional Advertising: the Marketing aspect
14.30-16.30
What types of advertising products can be proposed to advertisers when various media with a local or regional scope are used together and when the range of services offered is enlarged through interactivity? We will deal with the specificity of the advertising solutions proposed by regional and local networks and televisions; what is special about the way one sells local advertising space? How do you define targets at local level (geographic targeting), how do you compile and manage database with names for locally targeted campaigns? What about addressable advertising ? How do you establish parameters for local advertising campaigns? Are there specific sales methods, evaluation methods and/or sales conditions? Finally how will a new local interactive approach articulate itself to accommodate e-commerce/e-banking,...? Discussion about existing software for the management of local advertising space sales and also about the specificity of a commercial offer supposed to cover several regions.
Fran Cassidy (GB) - Carlton Media
Tara Lee (GB) - Carlton Television
- Local and Regional Advertising: the strategic angle
16.30 -17-30
What strategies have been adopted by the various media to maximise the impact of the local and regional campaigns? (for instance like strategic alliances between press, radio and some regional gateways)
Richard Blatter (CH) - Publisuisse
moderation: EGTA (BE)
Thursday June 13, 09:00
PROGRAMMING, FINANCIAL RESOURCES AND CONTENT DISTRIBUTION FOR LOCAL AND REGIONAL TV (2 full days)
Rivage II
Part B - dedicated to programming and distribution
- Local television and public service broadcasting
09.15-10.45
Local and community television as a service: What is the mandate of local television? Who is its public? What are the needs of the community? What is the niche of local television vis-à-vis national public service broadcasters and commercial television? What kind of programming will better fulfill the mandate of local television? What are the genres affordable for small stations? What is the place of culture and education in local television? What is the right policy for in-house production and external acquisitions? This session will approach local broadcasting as a community service aiming at increasing and improving the participation of citizens in the public life of the community and hence strengthening the democratic functioning of society at the grass-root level. Practical examples will be given and discussed concerning programming choices and finding a balance between community service and financial survival.
Vanessa d'Alessandro (IT) - Telenorba
Alain Modoux (CH)
- Programming for local audiences: the place of culture and education in the local programme schedule
14.30-16.30
The programming schedule is the result of a clear mandate and a station philosophy. It is the final step of a decision-making process that will create the identity and personality of a broadcaster. This session will cover the various phases of the making of a programme schedule, the processes of decision-making of programme directors, the legal and financial constraints of local channels, the mechanisms for community participation, etc.
Iso Camartin (CH) - SF DRS
Vanessa d'Alessandro (IT) - Telenorba
Rastislav Durman (YU) - Media Art Service International
- Programme distribution and exchange
16.30 -18-30
Programme distribution: Overview of world trends, current mechanisms and exchange networks. Prices of programmes according to genre and producer and policies of acquisitions of programmes according to their line leading. This session will analyse what distribution channels are really working, and which are not, and which are accessible to local broadcasters. The session will also seek to gather concrete ideas for future joint ventures and to stimulate participants' exchange of knowledge and expertise.
Carlos Blanch (ES) - TVC-Televisio de Catalunya
Filippo Lombardi (CH) - TeleTicino (Melide)
- Programme distribution and exchange
16.30 -18-30
With the advent of digital technologies new market opportunities have arisen for broadcasters. In particular, Internet-based Video-on-Demand platforms that provide easy and inexpensive public access to a vast array of audiovisual content that otherwise would not enter the usual distribution channels (cinema theatres, home video and TV).
Paramount to making use of these business opportunities is the clearing of rights for online exhibition. Unlike the US situation, in Europe broadcasters do not directly acquire the exploitation rights for online distribution of their self-produced programmes. Instead, these rights lie with the persons involved in the making of the work. It is only with the permission of these people that such works can be offered online.
The allocation of rights does not present any problem for newly produced works, since online rights are normally included in contractual arrangements between the producer and all rightholders involved.
The problem arises however, when it comes to clearing online rights for older works where often rightholders, or their heirs, are not traceable, or traceable only by unreasonable administrative effort.
In recent years, some attempts have been made to find solutions that would allow broadcasters to exploit productions held in their archives for online services while sufficiently respecting the rightholders' interests. This presentation will firstly analyse the efforts led by the Council of Europe and the European Union to clarify whether legislative action would be needed in order to solve this problem.
Secondly, an overview will be provided on current solutions adopted by collecting societies in order to facilitate the finding of rightholders and the acquisition of licences for online distribution of audiovisual works.
Finally, different legislative solutions will be outlined for the case when certain rightholders are not traceable at all.
Francisco Javier Cabrera (FR) - European Audiovisual Observatory
moderation: Audiovisual Eureka and UNESCO
Friday June 14, 09:15
PROGRAMMING, FINANCIAL RESOURCES AND CONTENT DISTRIBUTION FOR LOCAL AND REGIONAL TV (2 full days)
Rivage II
Part B - dedicated to programming and distribution
moderation: Audiovisual Eureka and UNESCO
Friday June 14, 09:15
PROGRAMMING, FINANCIAL RESOURCES AND CONTENT DISTRIBUTION FOR LOCAL AND REGIONAL TV (2 full days)
Rivage I
Part A - dedicated to financial resources
moderation: EGTA (BE)
TV Production Workshop
What is harder to find: money or ideas?
Saturday June 15, 09:30
CREATIVE LOW-COST TV PRODUCTION
Rivage III
What is harder to find: money or ideas?
Prepare your local station's daily schedule, organise their production and produce a 10 minute magazine, ready to broadcast, during the same day.
moderation: Rastislav Durman (YU)
TV Conference Sessions
TV Conferences & Round Tables
Wednesday June 12, 14:30
NEW CONTENT DISTRIBUTION AND CHANNELS
Castillo
How new technologies, new ways of broadcasting and new consumers can change the way local stations deal with their audience.
Panel Discussion
- Does the Internet Replace Other Media?
InterMedia has been studying the Internet for over 5 years in its surveys for international
broadcasters.
Virtually all broadcasters now think of themselves as "multi-media" providers. They are seeking the correct balance of Internet usage for their stations.
InterMedia's studies focus on how international broadcasters can best tailor their programming and messages to be most effective in rapidly changing environments.
We will present information both quantitative and qualitative. The presentation will provide an overview of the projected growth of the Internet and look at specific cases in South Eastern Europe and the Balkans using data from InterMedia Surveys conduced in Spring 2002.
We will show how television and radio use has been impacted so far and what the future holds for broadcasters in their relationship with the net.
Dennis Israel (US) - INTERMEDIA
- Clearing Rights for Internet Video-on-Demand
With the advent of digital technologies new market opportunities have arisen for broadcasters. In particular, Internet-based Video-on-Demand platforms that provide easy and inexpensive public access to a vast array of audiovisual content that otherwise would not enter the usual distribution channels (cinema theatres, home video and TV).
Paramount to making use of these business opportunities is the clearing of rights for online exhibition. Unlike the US situation, in Europe broadcasters do not directly acquire the exploitation rights for online distribution of their self-produced programmes. Instead, these rights lie with the persons involved in the making of the work. It is only with the permission of these people that such works can be offered online.
The allocation of rights does not present any problem for newly produced works, since online rights are normally included in contractual arrangements between the producer and all rightholders involved.
The problem arises however, when it comes to clearing online rights for older works where often rightholders, or their heirs, are not traceable, or traceable only by unreasonable administrative effort.
Francisco Javier Cabrera (FR) - European Audiovisual Observatory
- How Broadband will deliver local programmes worldwide (TV over IP solutions)
We all know that there is today in Europe enough available bandwidth, trough modern telecommunication networks. They are presently underemployed. But this will, sooner or later, force the outcome of value added services based on broadband communication.
The deployment of long distance networks and numerical infrastructures is now largely complete. This will encourage, from now on, telecoms operators to offer services where broadband Internet access and IP based TV or entertainment will converge. The TV (or video) on IP is an streaming application which covers several major applications of the economic environment. They can be implemented on IP networks either interurban and/or city such as ADSL, VDSL, fibre, LMDS and wireless LANs. The TV over IP will be used in particular in the following applications:
- TV at home (instead of the satellite TV or cable)
- TV ex schedule or virtual personal video tape recorder (PVR)
- Interactive TV, plays, publicity, tele commerce
- TV at the office (learning, videoconference)
- Interactive advertising TV in public areas, etc...
The deployment of broadband telecoms networks ran up these last times against the lack of applications needing this broadband. This, in its turn, had as consequences a weak return on investment, plunging the majority of the operators into serious economic difficulties. However the viability of the broadband businesses model does find back its attraction with the introduction of TV over IP and all its associated applications.
Television distribution channels imposes a certain size to the producers/broadcasters but, apart from very rare exceptions, none of them has broad and wide diffusion areas. The channels were very expensive to set up and, following the example of traditional telephone network, constitute a dispersed and confined, very specialized network. On the opposite, Internet, by its world wide presence and its very broad connectivity shows the way of convergence. Eventually, the Internet operators will overcome the resistance of the operators of the historical networks.
TV over IP and all its procession of innovating applications will then become the only mean of distribution.
Jacques Gamboni (CH) - Fibre Lac
- Contractual Clauses and Exploitation by VOD, NVOD and Interactive TV
Even if broadcasters acquired comprehensive exploitation rights, the digital rights for the exploitation by Video-on-Demand, Near-Video-on-Demand or Interactive TV may still belong to producers and authors of films. The MITIL Law Centre, organised by Gérald Bigle and Arnold Vahrenwald, offers a discussion of the hot topics in contract law.
There are different issues for discussion:
First: Old contracts - did they cover new electronic exploitation rights?
- Did the grant of TV rights include digital rights?
- Buy-outs: are they effective on the basis of the copyright laws of European states?
- Do "All Media Clauses" and "Future Technology Clauses" include electronic exploitation rights?
- Which remuneration is payable and to whom, and how should it be calculated - in particular residuals?
Second: Which clauses and terms can be used to cover appropriately new types of exploitation like VOD, NVOD and Interactive TV?
- How should digital exploitation rights be defined to avoid problems with traditional licensing schemes (territoriality, audience, number of broadcasts, calculation of remuneration)?
- Choice of law clauses opting for the most convenient legal system.
- Arbitration clauses and the avoidance of the jurisprudence by the courts.
- Safeguarding the interests of the parties and the use of software for digital exploitation.
Contracts on the digital exploitation of films have to be drafted carefully, taking into account that the jurisprudence is only developing and that there are few guiding cases. The discussion of the hot topics shall contribute to provide broadcasters with more (legal) security for the negotiation of digital rights in audiovisual content.
Gérald Bigle (FR) - CentreBar Association
Arnold Vahrenwald (DE) - CentreBar Association
- Create & Manage Scheduling, NVOD and VOD services over IP
IP is one of the new networks to deliver audio, video and television. But how can we generate revenues ? How complex is it ? Which services ? Which video format ? Which set-top boxes ?
With the experience of NeoCast, we will try to address these points and to explain the state of the art in IP television.
Laurent Potesta (CH) - NeoCast
- German Broadcasters face the same challenges
The situation of regional broadcasters and thematic channels in Germany.
When having a look at the situation of regional and thematic TV channels, it appears evident that the mistakes lay in the detail. In my presentation, I will concentrate on the situation in Germany with its particularity of the publicly funded TV channels; at the same time, I'm aware that only certain aspects of our situation also apply to other European countries.
The regional chain of the publicly funded television more or less fulfils its programme assignment: they broadcast local information and minority programmes, but needn't worry about acceptance among the audience or quota, as they are financed by reception fees. However, they represent a problem for private regional broadcasters, as they reduce their vitally necessary audience quota. Therefore, the launching of the private regional TV-project with the highest audience potential in the state of Nordrhein-Westfalen was postponed until next year.
Among the existing three private regional channels, only the Bavarian project stands on safe grounds, which is less due to the project itself, than to the fact that the governing political party (CSU) supports it for prestige reasons - sometimes with methods beyond the law, as a number of scandals have proved in the past.
Berlin and Hamburg struggle on two fronts: On the one hand, there are the publicly funded channels that stand for the serious news coverage, on the other hand, topics that bring high quotas, such as sex, crime and neighbourhood-tragedies, are covered by the interregional and national private channels.
As for theme channels, their only chance are at the moment the packages of digital suppliers, where weather-, home shopping-, travel-channels etc. find a modest success. It is most questionable if all the news channels will survive. Only NTV has so far been able to conquer an acceptable market share. The music channels have lately suffered from collapsing audience quotas, a phenomenon that merits further observation.
The situation is even more dramatic in the internet. Among consumers the opinion is clearly that internet is and has to stay a medium free of charge. The only content that can actually be sold over the internet is sex. It is therefore impossible to refinance internet services via charges.
Klaus Linke (DE) - Moderne Zeiten Verlags
- Does local pluralism still mean something ?
Population of most cities and towns in the industrialised countries includes a growing number of inhabitants foreign to the local cultural patterns such as languages, religious practices, food habits, education systems, gender relationships and political institutions. In a country like Switzerland, some fifty years ago, these differences were mainly the result of the Swiss citizens' migration between rural and urban areas, between cantons and neighbouring countries such as Italy, whose languages and religious beliefs were certainly different from those locally applied, but they were generally accepted as part of the Swiss multicultural heritage. Nowadays, immigrants are coming from more and more distant regions, whose cultural patterns have very often nothing in common with the local ones, making integration a most difficult process.
In this context, local radios and television channels, more than any other media, have a crucial role to play in order to make easier the newcomers' integration into the local community and facilitate their acceptance by the natives. Whatever could be their legal status as public or private entities, local radio and television channels have a public broadcasting service mission to fulfil : they have to inform and comment on the various aspects of the daily life of its people and reflect the range of their opinions, concern and aspirations. They also mirror the cultural diversity of all its inhabitants, natives and immigrants, thus contributing to help the communities to know each other better, to learn about their respective traditions and customs, to explain to the newcomers the functioning of the political institutions and their civic responsibilities. In so doing local radio and television represent a unique tool to foster an harmonious multicultural coexistence between the various communities. They are the expression of the political, social, and cultural pluralism of the local community.
Alain Modoux (CH)
moderation: Filippo Lombardi
Thursday June 13, 11:00
TV NETWORKS & COPRODUCTION
Castillo
Low-Cost Network solutions for News distribution and exchange between local TV stations.
Thursday June 13, 14:30
THE YOUNG PEOPLE'S MEDIA NETWORK
Castillo
A partnership initiative UNICEF's European Headquarters invite interested organizations, to join in a new initiative, provisionally called the Young People's Media Network (YPMN).
Thursday June 13, 16:00
MEDIA FACILITY DESIGN
Castillo
First steps in Media Facility Design and the Content Creation Workplace and Studios
Thursday June 13, 17:30
NEW ONLINE MARKET FOR TV PROGRAMMES
Vignerons
Exclusive presentation and first worldwide announcement of MadeinTV.com, the new global & secure online market for programme distribution which opens new opportunities for producers and broadcasters.
(followed by a coktail on the terrace)
- Launching of MadeinTV.com, the first and only online global and secure professional market for television programmes.
The TV Programme market is dominated, in the main, by the large production distributors and the generally well-structured television channels. The principal actors are the independent programme producers, broadcasters (national, local/regional, specialised) and the distributors.
The marketing of TV programmes takes place, principally, at international fairs such as Cannes, Las Vegas, New Orleans or Singapore. Most of these fairs date back to the sixties and have, since then, become large events, and, consequently, real institutions as far as the representation and selling of programmes are concerned.
Cassettes are practically the only support and the sole means of circulation of programmes between producers and broadcasters.
The "digital era" having taken a strong hold, the procedure governing content search, viewing and production selection, not to mention cassette storage, is anachronistic; in addition, it is laborious and fastidious, both time and cost-wise.
A few online programme markets have emerged over the last two years but none of them has made its mark. These markets have been limited to the setting-up of platforms connected to a specific field or text-only catalogues, with neither audiovisual content nor any global or community approach.
The complexity and the heavy cost of new technologies, site security and the apprehension of making changes have also put a brake on the emerging of these sites.
Given the current market situation and the evolution of technologies linked to Internet, MadeinTV.com, a new platform, designed to meet the identified needs of targeted professional users, will be launched on July 1, 2002.
MadeinTV.com is the first and only professional global and secure platform for the trading of TV programmes. It offers professionals a real tool for managing and exchanging TV content which means a considerable saving both in terms of time and money.
MadeinTV.com targets all TV programme professionals and will be accessible online only on subscription. Those who are interested will be able to have an annual subscription which will give them access to al the functions of the site as well as a range of community services such as filing and uploading online on its servers digitised programmes, the possibility to search and preview productions in their entirety, ordering and buying titles, and looking for partners or specific programmes, etc.
MadeinTV.com will, subsequently, offer private hosting solutions as well as affiliations for the development of sites for broadcasters and institutions.
The site will, at a later stage, offer its users a management solution in ASP so that they may manage, digitally, their own catalogue. It is also foreseen to utilise the large bandwidth channels for a complete and global management of all transactions, including rights management and the downloading of programmes in their original broadcast version.
This presentation, by way of a SPECIAL PREVIEW, will be made within the framework of MITIL 02 and a free subscription will be offered for the productions participating at MITIL's Videokiosk.
Friday June 14, 09:30
TV TRENDS & FORMATS
Castillo
The most trend-setting TV formats.
Friday June 14, 11:00
CHARISMA
Castillo
Professional Branding for Media Products
Friday June 14, 12:30
NEW ONLINE MARKET FOR TV PROGRAMMES
Vignerons
Exclusive presentation and first worldwide announcement of MadeinTV.com, the new global & secure online market for programme distribution which opens new opportunities for producers and broadcasters.
(followed by a coktail on the terrace)
- Launching of MadeinTV.com, the first and only online global and secure professional market for television programmes.
The TV Programme market is dominated, in the main, by the large production distributors and the generally well-structured television channels. The principal actors are the independent programme producers, broadcasters (national, local/regional, specialised) and the distributors.
The marketing of TV programmes takes place, principally, at international fairs such as Cannes, Las Vegas, New Orleans or Singapore. Most of these fairs date back to the sixties and have, since then, become large events, and, consequently, real institutions as far as the representation and selling of programmes are concerned.
Cassettes are practically the only support and the sole means of circulation of programmes between producers and broadcasters.
The "digital era" having taken a strong hold, the procedure governing content search, viewing and production selection, not to mention cassette storage, is anachronistic; in addition, it is laborious and fastidious, both time and cost-wise.
A few online programme markets have emerged over the last two years but none of them has made its mark. These markets have been limited to the setting-up of platforms connected to a specific field or text-only catalogues, with neither audiovisual content nor any global or community approach.
The complexity and the heavy cost of new technologies, site security and the apprehension of making changes have also put a brake on the emerging of these sites.
Given the current market situation and the evolution of technologies linked to Internet, MadeinTV.com, a new platform, designed to meet the identified needs of targeted professional users, will be launched on July 1, 2002.
MadeinTV.com is the first and only professional global and secure platform for the trading of TV programmes. It offers professionals a real tool for managing and exchanging TV content which means a considerable saving both in terms of time and money.
MadeinTV.com targets all TV programme professionals and will be accessible online only on subscription. Those who are interested will be able to have an annual subscription which will give them access to al the functions of the site as well as a range of community services such as filing and uploading online on its servers digitised programmes, the possibility to search and preview productions in their entirety, ordering and buying titles, and looking for partners or specific programmes, etc.
MadeinTV.com will, subsequently, offer private hosting solutions as well as affiliations for the development of sites for broadcasters and institutions.
The site will, at a later stage, offer its users a management solution in ASP so that they may manage, digitally, their own catalogue. It is also foreseen to utilise the large bandwidth channels for a complete and global management of all transactions, including rights management and the downloading of programmes in their original broadcast version.
This presentation, by way of a SPECIAL PREVIEW, will be made within the framework of MITIL 02 and a free subscription will be offered for the productions participating at MITIL's Videokiosk.
Friday June 14, 14:30
CASE STUDIES (TV)
Castillo
Three TV Case Studies worth studying:
- EUROPE by SATELLITE, THE EUROPEAN UNION'S TV NEWS AGENCY FOR MEDIA PROFESSIONALS - Making EU coverage easier for local broadcasters
- CMCs - The Community Multimedia Centers experiences in the USA
-PATER TV - How a low-budget project can produce several side effects and various programmes
- THE EUROPEAN UNION'S TV NEWS AGENCY FOR MEDIA PROFESSIONALS
-Major European events live
-Four daily news broadcasts
-Interactive briefings across Europe
The European Union's TV news agency Europe by Satellite (EbS) is a service providing EU related information for professionals working in television and radio stations and for institutions. EbS is directly available to local, regional, national, EU and international organisations, in the Union, the Mediterranean area, and Central and Eastern Europe.
- FOUR SERVICES
EbS provides live transmissions, unedited pictures and full programmes related to EU affairs and integration in Europe, from Monday to Saturday and occasionally on Sundays.
The main events in EU public life are covered live, such as: press conferences by Commissioners and other senior personalities, plenary sessions of the European Parliament, open meetings of the Council of Ministers, important judgements of the Court of Justice, events at other EU institutions. These transmissions are offered with the original sound of the speaker, plus simultaneous interpretation into the 11 official EU languages
A particular category of live transmissions is interactive briefings. These are multilingual phone-in TV programmes, where citizens and journalists from any part within the reception zone of EbS' satellite can question special guests in the EbS studio, on current negotiations, future prospects or decisions taken.
The EU's working agenda is supported by relevant raw footage with natural sound. These may be news summaries of the day's events (arrivals, handshakes, round-tables, quotes) or thematic video stockshots which are taken from the Commission's and European Parliament's archives. They are transmitted before and during the events they illustrate.
EbS also offers full programmes related to integration processes in Europe: contributions from TV stations and institutional productions. This material may be used by other broadcasters on the condition that they mention the source. EbS receives weekly productions from hundreds of European stations that are members of associations such as the EBU, CIRCOM Regional, CMCA or EAC TV.
The EbS website on the EU's Internet server EUROPA provides continually updated information on EbS' services and transmissions (programme schedule, shotlists, background information,...) EbS offers its satellite transmissions live on its website, in all available languages.. All material can be viewed again, on demand, during one week after their transmission. The site also indicates e-mail addresses, phone and fax numbers where supplementary information on EbS can be obtained.
- LANGUAGES
Live events are generally offered in the original language with 11 simultaneous translations (English, French, German, Italian, Spanish, Portuguese, Greek, Dutch, Danish, Finnish, Swedish), according to what the respective insititutions can offer to EbS. The interactive briefings are bilingual at the best (original language plus one translation), as well as the Commission's daily press briefings (English and French). The daily news pictures and the video stockshots are transmitted with natural sound. Contributions coming from other sources in the available language versions.
- THE PROGRAMME SCHEDULE
EbS's transmissions are structured as follows (CET):
- Live transmission of EU events, whenever they occur,
- Council press conferences are retransmitted at 18h00 or the next day at 9h00,
- Interactive briefings between 9h00 and 11h00, between 13h00 and 16h00,
- News at 8h30, 11h30, 16h00, 19h00 (retransmission at 7h00),
- Video stockshots just before and after the News transmissions,
- Exchanges at 21h00 (retransmission at 6h00 the next morning and on Saturday).
- CONDITIONS OF USE
The service is entirely free of charge and free of rights for non-commercial use, i.e. for information purposes - source to be mentioned ("European Commission").
EbS can be received on:
- Satellite: EUTELSAT HOT BIRD
- Orbital position: 13° East
- Receive (or downlink) frequency: 12,47550 GHz
- Polarisation: horizontal
- Footprint: Widebeam
- Symbol rate: 27,500 Mbauds
- FEC: 3 / 4
- Signal: clear (decoder card not required)
Diederik Bangert (BE) - Europe by Satellite
- From PEG Access to Community Media Centers: The American Experience
This presentation will look back at the origins of the Public Educational Government (PEG) Access movement in America as well as its development through the past thirty years and finally in what direction it is headed for the future.
Beginning with the social change movements of the late '60s, media activists, in the US and Canada, helped shape the public policy and regulatory environment that then provided the foundation for the development of organizations for the delivery of PEG Access services to their local communities. These centers have had to respond to many legislative, regulatory and court challenges and opportunities and through outreach, education and building collaborations have been able to survive and grow.
The most recent challenges have been understanding the impact and opportunities of Convergence, the Internet and the Migration to Digital Technology and what new services Community Media Centers (CMCs) can provide and what new roles they have in their communities.
1. What motivates the need for community communications resources in our cultures?
2. How did the Canadian Film Board's Challenge for Change Project develop a model?
3. How did cable technology and pubic policy demands converge in New York franchise of 1970?
4. What role did the Alternate Media Center (AMC) at New York University have locally and nationally?
5. What role did the FCC have in establishing PEG Access Centers nationwide?
6. From AMC to NFLCP (National Federation of Local Cable Programmers).
7. The Supreme Court steps in and establishes the right of municipalities to require PEG resources.
8. PEG Access and Cable Wars of '80s.
9. The Cable Act of '84 and now we have to deliver on what we promised!
10. Convergence and the evolution of the NFLCP into the ACM (Alliance for Community Media).
11. The Internet and the evolution from PEG Access into CMCs (Community Media Centers)
12. The role of CMCs and CTCs (Community Technology Centers) in Community Educational and Economic Development.
Ruud de Bruin (NL) - OLON-Organization of (Public) Local Broadcast Stations in the Netherlands (Nijmegen)
Chuck Sherwood (US) - Meridian Design
- TV, Internet, Radio and Multimedia from a low budget to high results
"Cantare con un perché" (Singing with a Reason") is the first Pater TV production.
It started as a low budget project and finished with big results: many different multi-media products, for Television, Internet, Radio.
We organise fifteen christian music concerts in Milan: We realise 150 clips, one for each song in live version, 15 home video, the tv concert's edition, 15 tv specials of 24 minutes and 15 for radio, 15 special for Pater tv official site, complete of interview.
Every single singer or musician has his own home video, his TV and Radio special and his Internet version, all complete of interview. The specials are actually "A meeting with..." in which the artist introduces himself and tell his personal experience as a christian musician.
"Singing with a reason" is not only music for Television and radio or Internet, is a testimony, is a new way to evangelise through media, and it's also an interesting case study about a new way to produce as independent company.
Paolo Braghin (IT) - Pater TV
Radio Workshop
The three main jobs: DJ, Editor in Chief, Sound Engineer
Friday June 14, 09:30
LOCAL RADIO MAIN JOBS
Vignerons
Detailed training to prepare professionals for the three radio main jobs: DJ, editor in chief, sound engineer.
- Conductor/Disk Jockey: The new role played by conductors in contemporary radio
Presenters have to be capable of expressing clearly and thoroughly the radio or the program format following the guidelines given by the producer and be free to use their own creativity and capabilities to improve without forgetting the basic concepts.
Apart from knowing how to use their voice and establish a positive relation with the audience, presenters should be able to control the length of every contribution, moving from one subject to another and developing good coordination with their colleagues.
An important feature for a disc jockey lies in his ability to summarize on the one hand, and, on the other, communicate strongly. We will show you some practical examples of this.
Franco Denari (IT) - Pro Radio
- The Editorial Staff: Ensuring efficiency and independence in a modern editing office
Modern technologies make information available everywhere and at every moment. Every single production and broadcast activity, and the control of information can be executed out by using a simple portable computer, no matter where so long as an Internet connection is available.
From a practical point of view, the editorial staff should be able to work both on a traditional basis and to organize and search all web sites containing any kind of information. Computers treat audio and texts (including a simple multi-trace editing) and it is necessary to pay great attention to many other technical and artistic aspects during the layout and the «closing» of a news program.
Practical simulations will be carried out, by importing-exporting and sharing material with remote branches (of a single radio station, of a syndication or from newswires).
Piero Rigolone (IT) - Pro Radio
- The Producer: Implementation of a format
A producer is the one who coordinates all activities of disc jockeys, creative people and sound engineers both during the preparation of a programme/format and during the live broadcast. He is in charge of the features of the single program and of the entire radio station, and works together with the artistic director and the music programmer, in order to plan the clock structure, the music selection etc.
There will be an introduction to the subject, the simulation of a session in a production studio and the simulation or a live broadcast by using updated digital means.
Davide Gaddia (IT) - Pro Radio
moderation: Pro Radio (IT)
Radio Conference Sessions
Radio Conferences & Round Tables
Wednesday June 12, 14:30
RADIOS IN CENTRAL AND EASTERN EUROPE
Vignerons
Panel discussion.
moderation: Boris Dupont
Thursday June 13, 09:30
CASE STUDIES (Radio)
Vignerons
Three Radio Case Studies worth studying:
RADIOSA - The Radio which dares! a radio programme to broadcast Equal Opportunities issues in Europe, the Swiss Expo MEDIA CENTRE - How local stations can professionally cover major events at no extra cost, and POLYPHONIA - Independent Radio as a Medium against Discrimination.
Thursday June 13, 14:30
LIVING RADIO FORMATS
Vignerons
A new Radio Philosophy!
Thursday June 13, 16:00
ONE YEAR OF "RADIOCONTROL"
Vignerons
- How does this electronic radio audience measurement affect the private radios?
In 2001, Switzerland was the first country to introduce Radiocontrol (www.radiocontrol.ch), the new electronic device for radio audience measurement: A wristwatch that regularly measures the surrounding sounds. Before that, data on radio consumption was gathered exclusively by questioning, either person-to-person or by post or telephone. From questioning to measuring: a paradigm shift!
The development of this new audience research system has been made possible by the interdisciplinary cooperation of the various partners involved in the project, which was supported by the Swiss Commission for Technology and Innovation (CTI) and the publicly funded Swiss Broadcasting Corporation.
Swiss private radios had little influence on the development of the project, and when Radiocontrol was finally ready to replace the old research system, they had indeed no alternative to joining.
However, after one year's experience, there still remain a number of open questions and doubts. Martin Muerner, Vice-President of the Association of Swiss Private Radios VSP/ASRP (www.lokalradios.ch), has observed and accompanied the development of Radiocontrol closely ever since ist first steps. In his conference, he will present the private radios' views and analyzis, explain their reserves, and show how audience measurement results have to be considered in a different way since the change of methods.
Martin Muerner (CH)
Friday June 14, 17:30
PRIVATE RADIO'S LOBBY IN EU-BRUSSELS
Vignerons
AER Association
Saturday June 15, 09:30
CASE STUDY (Radio)
Vignerons
A Regional Radio as a National Broadcaster.