Every monkey can read liners only you can sell the message
Three of the most successful European radio consultants will give radio executives useful impressions of a new radio philosophy: living formats
Today’s radio has to be prepared to be attacked by new competitors or worse replaced by new technologies.
Standard rules and tools are useful and necessary to bring radio stations to the top. To keep radio stations successful over years, to defend #1 position again and again, to reinvent the station day by day, modern PD’s have to create ‘living formats’.
The session "Living Formats - Every monkey can read liners only you can sell the message" informs radio executives about
1) the process and measures of successfully (re)launching a radio station
2) the importance of research to position a radio station effectively
3) the secrets of motivation and visionary thinking to make a radio format emotional
A lot of metaphors, practical advices and case studies from clients like Hitradio Ö3 (Austria), Radio Expres (Slowakia), Südtirol 1 (Italy) and others used during that seminar will encourage PD’s and Managing Directors to rethink their programming.
Mike HAAS (DE) -- BCI
Christoph PöSCHL (DE) -- The Brand Support Company
Wolfram TECH (DE) -- BCI