CASE STUDIES (TV)

Castillo - Friday June 14, 14:30 - 17:15

Three TV Case Studies worth studying:
- EUROPE by SATELLITE, THE EUROPEAN UNION'S TV NEWS AGENCY FOR MEDIA PROFESSIONALS - Making EU coverage easier for local broadcasters
- CMCs - The Community Multimedia Centers experiences in the USA
-PATER TV - How a low-budget project can produce several side effects and various programmes

  1. THE EUROPEAN UNION'S TV NEWS AGENCY FOR MEDIA PROFESSIONALS

    -Major European events live
    -Four daily news broadcasts
    -Interactive briefings across Europe

    The European Union's TV news agency Europe by Satellite (EbS) is a service providing EU related information for professionals working in television and radio stations and for institutions. EbS is directly available to local, regional, national, EU and international organisations, in the Union, the Mediterranean area, and Central and Eastern Europe.


    - FOUR SERVICES
    EbS provides live transmissions, unedited pictures and full programmes related to EU affairs and integration in Europe, from Monday to Saturday and occasionally on Sundays.

    The main events in EU public life are covered live, such as: press conferences by Commissioners and other senior personalities, plenary sessions of the European Parliament, open meetings of the Council of Ministers, important judgements of the Court of Justice, events at other EU institutions. These transmissions are offered with the original sound of the speaker, plus simultaneous interpretation into the 11 official EU languages
    A particular category of live transmissions is interactive briefings. These are multilingual phone-in TV programmes, where citizens and journalists from any part within the reception zone of EbS' satellite can question special guests in the EbS studio, on current negotiations, future prospects or decisions taken.
    The EU's working agenda is supported by relevant raw footage with natural sound. These may be news summaries of the day's events (arrivals, handshakes, round-tables, quotes) or thematic video stockshots which are taken from the Commission's and European Parliament's archives. They are transmitted before and during the events they illustrate.
    EbS also offers full programmes related to integration processes in Europe: contributions from TV stations and institutional productions. This material may be used by other broadcasters on the condition that they mention the source. EbS receives weekly productions from hundreds of European stations that are members of associations such as the EBU, CIRCOM Regional, CMCA or EAC TV.
    The EbS website on the EU's Internet server EUROPA provides continually updated information on EbS' services and transmissions (programme schedule, shotlists, background information,…) EbS offers its satellite transmissions live on its website, in all available languages.. All material can be viewed again, on demand, during one week after their transmission. The site also indicates e-mail addresses, phone and fax numbers where supplementary information on EbS can be obtained.


    - LANGUAGES
    Live events are generally offered in the original language with 11 simultaneous translations (English, French, German, Italian, Spanish, Portuguese, Greek, Dutch, Danish, Finnish, Swedish), according to what the respective insititutions can offer to EbS. The interactive briefings are bilingual at the best (original language plus one translation), as well as the Commission's daily press briefings (English and French). The daily news pictures and the video stockshots are transmitted with natural sound. Contributions coming from other sources in the available language versions.


    - THE PROGRAMME SCHEDULE
    EbS's transmissions are structured as follows (CET):
    - Live transmission of EU events, whenever they occur,
    - Council press conferences are retransmitted at 18h00 or the next day at 9h00,
    - Interactive briefings between 9h00 and 11h00, between 13h00 and 16h00,
    - News at 8h30, 11h30, 16h00, 19h00 (retransmission at 7h00),
    - Video stockshots just before and after the News transmissions,
    - Exchanges at 21h00 (retransmission at 6h00 the next morning and on Saturday).


    - CONDITIONS OF USE
    The service is entirely free of charge and free of rights for non-commercial use, i.e. for information purposes - source to be mentioned ("European Commission").

    EbS can be received on:

    - Satellite: EUTELSAT HOT BIRD
    - Orbital position: 13° East
    - Receive (or downlink) frequency: 12,47550 GHz
    - Polarisation: horizontal
    - Footprint: Widebeam
    - Symbol rate: 27,500 Mbauds
    - FEC: 3 / 4
    - Signal: clear (decoder card not required)

    BANGERT Diederik BANGERT (BE) -- Europe by Satellite

  2. From PEG Access to Community Media Centers: The American Experience

    This presentation will look back at the origins of the Public Educational Government (PEG) Access movement in America as well as its development through the past thirty years and finally in what direction it is headed for the future.

    Beginning with the social change movements of the late '60s, media activists, in the US and Canada, helped shape the public policy and regulatory environment that then provided the foundation for the development of organizations for the delivery of PEG Access services to their local communities. These centers have had to respond to many legislative, regulatory and court challenges and opportunities and through outreach, education and building collaborations have been able to survive and grow.

    The most recent challenges have been understanding the impact and opportunities of Convergence, the Internet and the Migration to Digital Technology and what new services Community Media Centers (CMCs) can provide and what new roles they have in their communities.

    1. What motivates the need for community communications resources in our cultures?
    2. How did the Canadian Film Board's Challenge for Change Project develop a model?
    3. How did cable technology and pubic policy demands converge in New York franchise of 1970?
    4. What role did the Alternate Media Center (AMC) at New York University have locally and nationally?
    5. What role did the FCC have in establishing PEG Access Centers nationwide?
    6. From AMC to NFLCP (National Federation of Local Cable Programmers).
    7. The Supreme Court steps in and establishes the right of municipalities to require PEG resources.
    8. PEG Access and Cable Wars of '80s.
    9. The Cable Act of '84 and now we have to deliver on what we promised!
    10. Convergence and the evolution of the NFLCP into the ACM (Alliance for Community Media).
    11. The Internet and the evolution from PEG Access into CMCs (Community Media Centers)
    12. The role of CMCs and CTCs (Community Technology Centers) in Community Educational and Economic Development.

    DE BRUIN Ruud DE BRUIN (NL) -- OLON-Organization of (Public) Local Broadcast Stations in the Netherlands (Nijmegen)

    SHERWOOD Chuck SHERWOOD (US) -- Meridian Design

  3. TV, Internet, Radio and Multimedia from a low budget to high results

    "Cantare con un perché" (Singing with a Reason") is the first Pater TV production.
    It started as a low budget project and finished with big results: many different multi-media products, for Television, Internet, Radio.

    We organise fifteen christian music concerts in Milan: We realise 150 clips, one for each song in live version, 15 home video, the tv concert's edition, 15 tv specials of 24 minutes and 15 for radio, 15 special for Pater tv official site, complete of interview.

    Every single singer or musician has his own home video, his TV and Radio special and his Internet version, all complete of interview. The specials are actually "A meeting with…" in which the artist introduces himself and tell his personal experience as a christian musician.

    "Singing with a reason" is not only music for Television and radio or Internet, is a testimony, is a new way to evangelise through media, and it's also an interesting case study about a new way to produce as independent company.

    BRAGHIN Paolo BRAGHIN (IT) -- Pater TV