London, January 21st 2002. The organisers of MITIL, the unique Switzerland based trade event targeted at the local and independent TV, radio and webcasting sectors has today announced the appointment of a sales and marketing partner to promote the event in the UK.
Mangotree Marketing, fronted by ex Snell & Wilcox Head of Marketing, Nigel Bruce, has partnered with MITIL to promote the 2002 event to the UK market. The company, which specialize in the entertainment sector, will look after sponsorship, visitor registration and the creation of tailor-made packages for key industry sectors.
MITIL, which takes place between 12th and 15th June 2002 in Vevey, on Lake Geneva in Switzerland, was conceived to give independent broadcasters a forum and meeting place of their own. President of MITIL, Costa Haralambis commented “Our intention was to give this sector something purely for them – all the traditional events focus on the big private and public stations – MITIL focuses on the independent. The inaugural 2001 event was a great success, and with the help of Mangotree and other partners around the world, 2002 will be better still”.
The event comprises a Conference, with a series of supporting seminars, a programme market, to view and acquire rights to programming and a technical exhibition. “Last year, the British representation was limited” commented Nigel Bruce, “but there’s so much good content that in 2002 we expect a much larger turnout from the UK. MITIL is a truly unique opportunity for the smaller broadcaster, and one that lots of UK companies will not want to miss”.
- ENDS -
For further details contact Nigel Bruce, Mangotree Marketing on 0870 7512240 or Costa Haralambis, President of MITIL on 00 41 21 925 80 31.
NOTE TO EDITORS:
MITIL is a not for profit event run by the Swissmedia Association. Further details can be found at www.mitil.org